Back in 1998, we hit on the idea that the market for kids and baby clothes was super stale and desperately need help.  Why couldn’t kids clothes be more stylin’ more hip…..like shrunken adult clothes? Shrnk, pronounced “shrunk”, was born and the name would serve as an acronym for Stylin’ Hip Rags for Newborns and Kids.

The line was received with excitement as it touched on current adult trends appealing to the hipper, more stylish mom’s and dad’s fashion sense.  Over the years shrnk has evolved into a national sportswear brand favored for it’s cool graphics, super soft fabrics and contemporary silhouettes.  We hope you look for us in one of the hip high end specialty boutiques near you.